Confectionery Giant Mars Pulls its Advertising Off YouTube After Ads are Shown Alongside UK Drill Music Videos

Last week we saw another young life taken on the streets of London this summer. Rapper Incognito from the Rap group Moscow 17 was knifed in the chest and died near his home in Camberwell South London.

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Drill music known for its violent connotations and threats has fast become very popular with the younger generation of UK and Moscow17 had a large following and hundreds of thousands of YouTube views.

A Mars spokesperson commented “We have taken action to remove all our online advertising on YouTube and can confirm we are working with Google and our media buying agencies to understand safeguards are in place, we will not advertise on YouTube”.

In addition, the company said “it was unacceptable for its adverts to appear next to these kinds of videos and said it was working with Google to “understand what went wrong”

Hmm….What went F**cking Wrong??? The answer to your question Mars is that the very same people you don’t want to be advertised next to are the same people, customers who majority buy your junk food products – children, teenagers and young adults! These are the same people that predominately watch Rap Drill videos that’s why the google and YouTube algorithm’s are placing your ads where they should be! With the people who will buy your crap!  The same people that line your pockets, the same people you have chosen to disassociate yourself with despite them being your number 1 customers.

The Independent reported that ‘Two other males, aged 16 and 31 who also suffered stab injuries in the incident, have been arrested on suspicion of murder.’

Cressida Dick, Metropolitan Police Commissioner called for social media platforms like YouTube to “take down videos that glamorise violence.”

In an interview with Mr Montgomery @mrmontgomery_ for Link Up TV earlier this year Siddique Kamara aka Igcognito admitted that genre of drill music was a cause of the rise of violent crime in London saying “You see the crime that’s happening right now, music does influence it, “he said. “But knife crime and gun crime has been going on way before drill music, so if you want to talk about 10 years, 20 years, people were still getting cheffed up (attacked with knifes).

YouTube are said to be reviewing videos that may be connected to the stabbing with Londons Metropolitan Police. A spokeswomen for the company said “Along with others in the UK, we share the deep concern about this issue and do not want our platform used to incite violence.

Source: News Agencies

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