The “QUEEN” Collaboration – Serena Williams, Virgil Abloh x Nike Off White

Pictured: Serena in Off Shoulder ‘Night Dress’, x Nike Blazer, NikeCourt Flare, Air Max 97 (Photos Source: Nike &

Last month Nike announced its team up with Virgil Ablohs’ Off-White and Serena Williams on its exclusive capsule title the “Queen” collection. The range brings together the tennis and fashion worlds in a bold and unique manner. A bomber jacket, dress, two tulle bag and footwear are included in the collaborative offering.

"Queen" Collection x Nike Jacket by Nigel Abloh
August 31, 2018 – Serena Williams before her match against Venus Williams at the 2018 US Open.

An official press release from Nike disclosed that collaboration began with discussions back in Paris with Abloh and the Nike Court design team. Discussions were held on a performance dress for Williams to which measurements for a body form design were collected and sent Italy for further exploration on material options. The process continued with the design being sent back to Indian Wells, California where Serena went on to select dress features.

20180829 Serena Williams v Carina Witthoeft - Day 3
August 29, 2018 – Serena Williams in action against Carina Witthoeft during the 2018 US Open.

The dresses burst with Abloh design cues and combine the signature word  “LOGO” a branding used in previous Nike colabs and “SERENA”. The text also appears on NikeCourt Flare 2 PE limited additions. The “QUEEN” collection will also feature fresh iterated designs of the Blazer Mid and Air Max  97. The Blazers come in grey and the AM 97’s have been recreated in a bright pink colour. Each sneaker has a standout gradient-inspired detailed midsole.

“Queen” Collection Air Max 97’s


Multifaceted Abloh commented on the Tennis Star: “with Serena, we have one of our generations most powerful, inspiring athletes as the muse. I was trying to embody her spirit and bring something compelling and fresh to tennis. What I love about tennis is the gracefulness. It’s an aggressive and powerful game, but it takes touch and finesse. So the dress is feminine, but combines her aggression.”

20180829 Serena Williams v Carina Witthoeft - Day 3
August 29, 2018 – Serena Williams in action against Carina Witthoeft at the 2018 US Open.

Williams is currently debuting the “QUEEN” collection during the 50th Anniversary of the U.S Open. The Virgil Abloh x Nike for Serena Williams dress in “Day” and “Night” is priced at £500 and the jacket at £900. The Off-WhiteTM NikeCourt Flare and The Ten: Nike Air Max 97 are available for £190. Finally, The Ten: Nike Blazer comes at £130. Release dates still to be released. Stay tuned and get ready to purchase your “QUEEN” collection from select Nike stockists and

20180831 Serena Williams v Venus Williams - Day 5
August 31, 2018 – Serena Williams in action against Venus Williams during the 2018 US Open (photo source:

We are defo fans of this dynamic collabs creations. Can’t to see them out and about on the streets of LONDON!

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