The “QUEEN” Collaboration – Serena Williams, Virgil Abloh and x Nike

Last month Nike announced its team up with Virgil Ablohs Off-White and Serena Williams on its exclusive capsule titled the “Queen” collection. The range brings together tennis and fashion worlds in a bold and unique manner. A bomber jacket, dress, two tulle bag and footwear are included in the collaborative offering.


An official press release from Nike disclosed that collaboration began with discussions back in Paris with Abloh and the Nike Court design team. Discussions were held on a performance dress for Williams to which measurements for a body form design were collected and sent Italy for further exploration on material options. The process continued with the design being sent back to Indian Wells, California where Serena went on to select dress features.

20180829 Serena Williams v Carina Witthoeft - Day 3
Photo Source:

The dresses burst with Abloh design cues and combine the signature word  “LOGO” a branding used in previous Nike colabs and “SERENA”. The text also appears on NikeCourt Flare 2 PE limited additions. The “QUEEN” collection will also feature fresh iterated designs of the Blazer Mid and Air Max  97. The Blazers come in grey and the AM 97’s have been recreated in a bright pink colour. Each sneaker has a standout gradient-inspired detailed midsole.

“Queen” Collection Air Max 97’s


Multifaceted Abloh commented on the Tennis Star: “with Serena, we have one of our generations most powerful, inspiring athletes as the muse. I was trying to embody her spirit and bring something compelling and fresh to tennis. What I love about tennis is the gracefulness. It’s an aggressive and powerful game, but it takes touch and finesse. So the dress is feminine, but combines her aggression.”

20180829 Serena Williams v Carina Witthoeft - Day 3
Serena stays on the ball in x  Nike ‘Day Dress’ designed by Off Whites Virgil Abloh

Williams is currently debuting the “QUEEN” collection during the 50th Anniversary of the U.S Open. The Virgil Abloh x Nike for Serena Williams dress in “Day” and “Night” is priced at £500 and the jacket at £900. The Off-WhiteTM NikeCourt Flare and The Ten: Nike Air Max 97 are available for £190. Finally, The Ten: Nike Blazer comes at £130. Release dates still to be released. Stay tuned and get ready to purchase your “QUEEN” collection from select Nike stockists and

20180831 Serena Williams v Venus Williams - Day 5
‘Focus on  a Champion Serena Williams at 2018 USOpen (Picture Source